APA (7th ed.) Citation

COHEN, W. A. (1988). The Practice Of Marketing Management Analysis, Planning And Implementation William A. Cohen. Macmillan.

Chicago Style (17th ed.) Citation

COHEN, William A. The Practice Of Marketing Management Analysis, Planning And Implementation William A. Cohen. Macmillan, 1988.

MLA (8th ed.) Citation

COHEN, William A. The Practice Of Marketing Management Analysis, Planning And Implementation William A. Cohen. Macmillan, 1988.