COHEN, W. A. (1988). The Practice Of Marketing Management Analysis, Planning And Implementation William A. Cohen. Macmillan.
Chicago Style (17. basım) AtıfCOHEN, William A. The Practice Of Marketing Management Analysis, Planning And Implementation William A. Cohen. Macmillan, 1988.
MLA (8th ed.) AtıfCOHEN, William A. The Practice Of Marketing Management Analysis, Planning And Implementation William A. Cohen. Macmillan, 1988.
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