Cita APA (7a ed.)

COX, R. (1964). Theory In Marketing Reavis Cox, Wroe Lderson, Stanley J. Shapiro. Richard D. Irwin.

Cita Chicago Style (17a ed.)

COX, Reavis. Theory In Marketing Reavis Cox, Wroe Lderson, Stanley J. Shapiro. Richard D. Irwin, 1964.

Cita MLA (8a ed.)

COX, Reavis. Theory In Marketing Reavis Cox, Wroe Lderson, Stanley J. Shapiro. Richard D. Irwin, 1964.