APA (7th ed.) Citation

PETER, J. P. (1994). Understanding Consumer Behavior. Irwin.

Chicago Style (17th ed.) Citation

PETER, J. Paul. Understanding Consumer Behavior. Irwin, 1994.

MLA (8th ed.) Citation

PETER, J. Paul. Understanding Consumer Behavior. Irwin, 1994.

Warning: These citations may not always be 100% accurate.