APA (7th ed.) Citation

Lusch, R. F. (1987). Principles Of Marketing/ Robert F. Lusch And Virginia N. Lusch. A division of Wadsworth.

Chicago Style (17th ed.) Citation

Lusch, Robert F. Principles Of Marketing/ Robert F. Lusch And Virginia N. Lusch. A division of Wadsworth, 1987.

MLA (8th ed.) Citation

Lusch, Robert F. Principles Of Marketing/ Robert F. Lusch And Virginia N. Lusch. A division of Wadsworth, 1987.