Batra, R. (1996). Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall.
Citación estilo ChicagoBatra, Rajeev. Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall, 1996.
Cita MLABatra, Rajeev. Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.