APA (7th ed.) Citation

Batra, R. (1996). Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall.

Chicago Style (17th ed.) Citation

Batra, Rajeev. Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall, 1996.

MLA (8th ed.) Citation

Batra, Rajeev. Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall, 1996.

Warning: These citations may not always be 100% accurate.