Cita APA (7a ed.)

Batra, R. (1996). Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall.

Cita Chicago Style (17a ed.)

Batra, Rajeev. Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall, 1996.

Cita MLA (8a ed.)

Batra, Rajeev. Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall, 1996.