Batra, R. (1996). Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall.
Chicago Style aipamenaBatra, Rajeev. Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall, 1996.
MLA aipamenaBatra, Rajeev. Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall, 1996.
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