Batra, R. (1996). Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall.
Lua i Stíl Chicago (17ú heag.)Batra, Rajeev. Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall, 1996.
Lua MLA (8ú heag.)Batra, Rajeev. Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall, 1996.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.