Batra, R. (1996). Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall.
Chicago Style (17th ed.) CitationBatra, Rajeev. Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall, 1996.
MLA citiranjeBatra, Rajeev. Advertising Management Rajeev Batra, John G. Myers, David A. Aaker. Prentice Hall, 1996.
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