APA (7th ed.) Citation

Bearden, W. O. (1998). Marketing Principles And Perspective William O. Bearden, Thomas N. Ingram, Raymond W. Laforge. Irwin.

Chicago Style (17th ed.) Citation

Bearden, William O. Marketing Principles And Perspective William O. Bearden, Thomas N. Ingram, Raymond W. Laforge. Irwin, 1998.

MLA (8th ed.) Citation

Bearden, William O. Marketing Principles And Perspective William O. Bearden, Thomas N. Ingram, Raymond W. Laforge. Irwin, 1998.

Warning: These citations may not always be 100% accurate.