Belch, G. E., & Belch, G. E. (1998). Advertising And Promotion: An Integrated Marketing Communications Perspective 4th ed. Irwin.
Citace podle Chicago (17th ed.)Belch, George E., a George E. Belch. Advertising And Promotion: An Integrated Marketing Communications Perspective 4th Ed. Irwin, 1998.
Citace podle MLA (8th ed.)Belch, George E., a George E. Belch. Advertising And Promotion: An Integrated Marketing Communications Perspective 4th Ed. Irwin, 1998.
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