Belch, G. E., & Belch, G. E. (1998). Advertising And Promotion: An Integrated Marketing Communications Perspective 4th ed. Irwin.
Chicago Style (17th ed.) CitationBelch, George E., and George E. Belch. Advertising And Promotion: An Integrated Marketing Communications Perspective 4th Ed. Irwin, 1998.
MLA (8th ed.) CitationBelch, George E., and George E. Belch. Advertising And Promotion: An Integrated Marketing Communications Perspective 4th Ed. Irwin, 1998.
Warning: These citations may not always be 100% accurate.