Citação norma APA

Belch, G. E., & Belch, G. E. (1998). Advertising And Promotion: An Integrated Marketing Communications Perspective 4th ed. Irwin.

Citação norma Chicago

Belch, George E., and George E. Belch. Advertising And Promotion: An Integrated Marketing Communications Perspective 4th Ed. Irwin, 1998.

Citação norma MLA

Belch, George E., and George E. Belch. Advertising And Promotion: An Integrated Marketing Communications Perspective 4th Ed. Irwin, 1998.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.