Advertising And Promotion: an Integrated Marketing Communications Perspective 4th ed.
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Irwin
1998
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oai:lib.uajy.ac.id:00000222562007-05-07 00:00:00.000Advertising And Promotion: an Integrated Marketing Communications Perspective 4th ed.Belch, George E.Belch, George E.ADVERTISINGADVERTISINGIrwin1998Umumxxii, 762 p.;il. 27 cm659.1 Bel aISBN:0-07-116088-4Inggrishttps://siquest.uajy.ac.id/description/0000022256 |
institution |
Universitas Atma Jaya Yogyakarta |
collection |
Perpustakaan Yogyakarta |
language |
Inggris |
topic |
ADVERTISING ADVERTISING |
spellingShingle |
ADVERTISING ADVERTISING Belch, George E. Belch, George E. Advertising And Promotion: an Integrated Marketing Communications Perspective 4th ed. |
description |
|
format |
Umum |
author |
Belch, George E. Belch, George E. |
author_facet |
Belch, George E. Belch, George E. |
author_sort |
Belch, George E. |
title |
Advertising And Promotion: an Integrated Marketing Communications Perspective 4th ed. |
title_short |
Advertising And Promotion: an Integrated Marketing Communications Perspective 4th ed. |
title_full |
Advertising And Promotion: an Integrated Marketing Communications Perspective 4th ed. |
title_fullStr |
Advertising And Promotion: an Integrated Marketing Communications Perspective 4th ed. |
title_full_unstemmed |
Advertising And Promotion: an Integrated Marketing Communications Perspective 4th ed. |
title_sort |
advertising and promotion: an integrated marketing communications perspective 4th ed. |
physical |
xxii, 762 p.;il. 27 cm |
publisher |
Irwin |
publishDate |
1998 |
callnumber-raw |
659.1 Bel a |
callnumber-search |
659.1 Bel a |
isbn |
ISBN:0-07-116088-4 |
_version_ |
1740827829639053312 |