APA (7th ed.) Citation

WELLS, W. (1998). Advertising Principles & Practice William Wells, John Burnett, Sandra Moriarty. Prentice Hall.

Chicago Style (17th ed.) Citation

WELLS, William. Advertising Principles & Practice William Wells, John Burnett, Sandra Moriarty. Prentice Hall, 1998.

MLA (8th ed.) Citation

WELLS, William. Advertising Principles & Practice William Wells, John Burnett, Sandra Moriarty. Prentice Hall, 1998.

Warning: These citations may not always be 100% accurate.