KOTLER, P. (1997). Marketing Management Analysis, Planning,implementation, And Control Philip Kotler. Prentice Hall.
Style de citation Chicago (17e éd.)KOTLER, Philip. Marketing Management Analysis, Planning,implementation, And Control Philip Kotler. Prentice Hall, 1997.
Style de citation MLA (8e éd.)KOTLER, Philip. Marketing Management Analysis, Planning,implementation, And Control Philip Kotler. Prentice Hall, 1997.
Attention : ces citations peuvent ne pas être correctes à 100%.