KOTLER, P. (1997). Marketing Management Analysis, Planning,implementation, And Control Philip Kotler. Prentice Hall.
Chicago Style (17th ed.) CitationKOTLER, Philip. Marketing Management Analysis, Planning,implementation, And Control Philip Kotler. Prentice Hall, 1997.
MLA (8th ed.) CitationKOTLER, Philip. Marketing Management Analysis, Planning,implementation, And Control Philip Kotler. Prentice Hall, 1997.
Warning: These citations may not always be 100% accurate.