KOTLER, P. (1997). Marketing Management Analysis, Planning,implementation, And Control Philip Kotler. Prentice Hall.
Chicago Style (17. basım) AtıfKOTLER, Philip. Marketing Management Analysis, Planning,implementation, And Control Philip Kotler. Prentice Hall, 1997.
MLA (8th ed.) AtıfKOTLER, Philip. Marketing Management Analysis, Planning,implementation, And Control Philip Kotler. Prentice Hall, 1997.
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