APA (7th ed.) Citation

(1991). Marketing Research / A. Parasuraman. Addison-Wesley.

Chicago Style (17th ed.) Citation

Marketing Research / A. Parasuraman. Addison-Wesley, 1991.

MLA (8th ed.) Citation

Marketing Research / A. Parasuraman. Addison-Wesley, 1991.

Warning: These citations may not always be 100% accurate.