APA (7th ed.) Citation

MOWEN, J. C. (1987). Consumer Behavior /John C. Mowen. Macmillan.

Chicago Style (17th ed.) Citation

MOWEN, John C. Consumer Behavior /John C. Mowen. Macmillan, 1987.

MLA (8th ed.) Citation

MOWEN, John C. Consumer Behavior /John C. Mowen. Macmillan, 1987.

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