APA (7th ed.) Citation

KOTLER , P. (1998). Principles Of Marketing / Philip Kotler, Gary Armstrong. Prentice-Hall.

Chicago Style (17th ed.) Citation

KOTLER , Philip. Principles Of Marketing / Philip Kotler, Gary Armstrong. Prentice-Hall, 1998.

MLA (8th ed.) Citation

KOTLER , Philip. Principles Of Marketing / Philip Kotler, Gary Armstrong. Prentice-Hall, 1998.

Warning: These citations may not always be 100% accurate.