Cita APA (7a ed.)

KOTLER , P. (1998). Principles Of Marketing / Philip Kotler, Gary Armstrong. Prentice-Hall.

Cita Chicago Style (17a ed.)

KOTLER , Philip. Principles Of Marketing / Philip Kotler, Gary Armstrong. Prentice-Hall, 1998.

Cita MLA (8a ed.)

KOTLER , Philip. Principles Of Marketing / Philip Kotler, Gary Armstrong. Prentice-Hall, 1998.