APA (7th ed.) Citation

Kress, G. (1982). Marketing Research / George Kress. Prentice Hall.

Chicago Style (17th ed.) Citation

Kress, George. Marketing Research / George Kress. Prentice Hall, 1982.

MLA (8th ed.) Citation

Kress, George. Marketing Research / George Kress. Prentice Hall, 1982.

Warning: These citations may not always be 100% accurate.