Cita APA (7a ed.)

EVANS, J. R. (1995). Principles Of Marketing / Joel R. Evans And Barry Berman. Prentice-Hall.

Cita Chicago Style (17a ed.)

EVANS, Joel R. Principles Of Marketing / Joel R. Evans And Barry Berman. Prentice-Hall, 1995.

Cita MLA (8a ed.)

EVANS, Joel R. Principles Of Marketing / Joel R. Evans And Barry Berman. Prentice-Hall, 1995.