(1995). Marketing Strategy: Relationships, Offerings, Timing & Resource Allocation / D. Sudharshan. Prentice _ Hall.
Chicago Style (17. basım) AtıfMarketing Strategy: Relationships, Offerings, Timing & Resource Allocation / D. Sudharshan. Prentice _ Hall, 1995.
MLA (8th ed.) AtıfMarketing Strategy: Relationships, Offerings, Timing & Resource Allocation / D. Sudharshan. Prentice _ Hall, 1995.
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