(1997). Strategic Brand Management: Creating And Sustaining Brand Equity Long Term / Jean-noel Kapfere. Kogan Page.
Chicago Style (17th ed.) CitationStrategic Brand Management: Creating And Sustaining Brand Equity Long Term / Jean-noel Kapfere. Kogan Page, 1997.
MLA (8th ed.) CitationStrategic Brand Management: Creating And Sustaining Brand Equity Long Term / Jean-noel Kapfere. Kogan Page, 1997.
Warning: These citations may not always be 100% accurate.