WESTING, J. H. (1964). Modern Marketing Thought /j.h. Westing And Gerald Albaum. The MacMillan.
Chicago Style (17th ed.) CitationWESTING, J. H. Modern Marketing Thought /j.h. Westing And Gerald Albaum. The MacMillan, 1964.
MLA (8th ed.) CitationWESTING, J. H. Modern Marketing Thought /j.h. Westing And Gerald Albaum. The MacMillan, 1964.
Warning: These citations may not always be 100% accurate.