APA (7th ed.) Citation

WESTING, J. H. (1964). Modern Marketing Thought /j.h. Westing And Gerald Albaum. The MacMillan.

Chicago Style (17th ed.) Citation

WESTING, J. H. Modern Marketing Thought /j.h. Westing And Gerald Albaum. The MacMillan, 1964.

MLA (8th ed.) Citation

WESTING, J. H. Modern Marketing Thought /j.h. Westing And Gerald Albaum. The MacMillan, 1964.

Warning: These citations may not always be 100% accurate.