APA (7th ed.) Citation

KERIN, R. A. (1998). Strategic Marketing Problems: Cases And Comments / Roger A. Kerin And Robert A. Peterson. Prentice-Hall.

Chicago Style (17th ed.) Citation

KERIN, Roger A. Strategic Marketing Problems: Cases And Comments / Roger A. Kerin And Robert A. Peterson. Prentice-Hall, 1998.

MLA (8th ed.) Citation

KERIN, Roger A. Strategic Marketing Problems: Cases And Comments / Roger A. Kerin And Robert A. Peterson. Prentice-Hall, 1998.

Warning: These citations may not always be 100% accurate.