APA (7th ed.) Citation

Bateson, J. E. (1999). Managing Services Marketing Text And Readings John E.g. Bateson, K. Douglas Hoffman. The Dryden.

Chicago Style (17th ed.) Citation

Bateson, John E.G. Managing Services Marketing Text And Readings John E.g. Bateson, K. Douglas Hoffman. The Dryden, 1999.

MLA (8th ed.) Citation

Bateson, John E.G. Managing Services Marketing Text And Readings John E.g. Bateson, K. Douglas Hoffman. The Dryden, 1999.