APA (7th ed.) Citation

McDonald, W. J. (1998). Direct Marketing An Integrated Approach William J. Mcdonald. McGraw-Hill.

Chicago Style (17th ed.) Citation

McDonald, William J. Direct Marketing An Integrated Approach William J. Mcdonald. McGraw-Hill, 1998.

MLA (8th ed.) Citation

McDonald, William J. Direct Marketing An Integrated Approach William J. Mcdonald. McGraw-Hill, 1998.

Warning: These citations may not always be 100% accurate.