BOYD, H. W. (1998). Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche. McGraw-Hill.
Chicago Style (17th ed.) CitationBOYD, Herper W. Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche. McGraw-Hill, 1998.
MLA (8th ed.) CitationBOYD, Herper W. Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche. McGraw-Hill, 1998.
Warning: These citations may not always be 100% accurate.