Cita APA (7a ed.)

BOYD, H. W. (1998). Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche. McGraw-Hill.

Cita Chicago Style (17a ed.)

BOYD, Herper W. Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche. McGraw-Hill, 1998.

Cita MLA (8a ed.)

BOYD, Herper W. Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche. McGraw-Hill, 1998.