BOYD, H. W. (1998). Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche. McGraw-Hill.
Style de citation Chicago (17e éd.)BOYD, Herper W. Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche. McGraw-Hill, 1998.
Style de citation MLA (8e éd.)BOYD, Herper W. Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche. McGraw-Hill, 1998.
Attention : ces citations peuvent ne pas être correctes à 100%.