BOYD, H. W. (1998). Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche. McGraw-Hill.
Chicago-referens (17:e uppl.)BOYD, Herper W. Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche. McGraw-Hill, 1998.
MLA-referens (8:e uppl.)BOYD, Herper W. Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche. McGraw-Hill, 1998.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.