Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche

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  de réir: BOYD, Herper W.
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• Marketing strategy - planning and implementation - Orville C. Walker, Harper W. Boyd, Jean-Claude Larrenche
  de réir: WALKER, Orvill E
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• Marketing Management: A Strategic Approach/Harper W. Boyd, Orville C. Walker
  de réir: Boyd, Harper W
  Foilsithe / Cruthaithe: (1992)