Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche
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McGraw-Hill
1998
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oai:lib.uajy.ac.id:00000247141999-12-28 07:49:55.000Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude LarrecheBOYD, Herper W.MARKETING-MANAGEMENTMcGraw-Hill1998Umumxxii, 547 p.;il. 24 cm658.8 Boy mISBN:0-07-115429-9Rp142.125Asinghttps://siquest.uajy.ac.id/description/0000024714 |
| institution |
Universitas Atma Jaya Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| language |
Asing |
| topic |
MARKETING-MANAGEMENT |
| spellingShingle |
MARKETING-MANAGEMENT BOYD, Herper W. Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche |
| description |
|
| format |
Umum |
| author |
BOYD, Herper W. |
| author_facet |
BOYD, Herper W. |
| author_sort |
BOYD, Herper W. |
| title |
Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche |
| title_short |
Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche |
| title_full |
Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche |
| title_fullStr |
Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche |
| title_full_unstemmed |
Marketing Management A Strategic Approach With A Global Orientation Harper W.boyd, Orville C. Walker, Jean-claude Larreche |
| title_sort |
marketing management a strategic approach with a global orientation harper w.boyd, orville c. walker, jean-claude larreche |
| physical |
xxii, 547 p.;il. 24 cm |
| publisher |
McGraw-Hill |
| publishDate |
1998 |
| callnumber-raw |
658.8 Boy m |
| callnumber-search |
658.8 Boy m |
| isbn |
ISBN:0-07-115429-9Rp142.125 |
| _version_ |
1740833080243912704 |