Cita APA (7a ed.)

CATEORA, P. R. (1999). International Marketing/ Philip R. Cateora, John L. Graham. McGraw-Hill.

Cita Chicago Style (17a ed.)

CATEORA, Philip R. International Marketing/ Philip R. Cateora, John L. Graham. McGraw-Hill, 1999.

Cita MLA (8a ed.)

CATEORA, Philip R. International Marketing/ Philip R. Cateora, John L. Graham. McGraw-Hill, 1999.