APA (7th ed.) Citation

Walker, O. C. (1999). Marketing Strategy Planning And Implementation Orville C. Walker, Harper W. Boyd, Jean-claude Larreche. McGraw-Hill.

Chicago Style (17th ed.) Citation

Walker, Orville C. Marketing Strategy Planning And Implementation Orville C. Walker, Harper W. Boyd, Jean-claude Larreche. McGraw-Hill, 1999.

MLA (8th ed.) Citation

Walker, Orville C. Marketing Strategy Planning And Implementation Orville C. Walker, Harper W. Boyd, Jean-claude Larreche. McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.