APA (7th ed.) Citation

(1998). Analysis For Strategic Marketing/vithala R. Rao, Joel H. Steckel. Addison-Wesley.

Chicago Style (17th ed.) Citation

Analysis For Strategic Marketing/vithala R. Rao, Joel H. Steckel. Addison-Wesley, 1998.

MLA (8th ed.) Citation

Analysis For Strategic Marketing/vithala R. Rao, Joel H. Steckel. Addison-Wesley, 1998.

Warning: These citations may not always be 100% accurate.