(1998). Analysis For Strategic Marketing/vithala R. Rao, Joel H. Steckel. Addison-Wesley.
Chicago Style (17th ed.) CitationAnalysis For Strategic Marketing/vithala R. Rao, Joel H. Steckel. Addison-Wesley, 1998.
MLA citiranjeAnalysis For Strategic Marketing/vithala R. Rao, Joel H. Steckel. Addison-Wesley, 1998.
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