Advertising communications & promotion management

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Bibliographic Details
Main Author: Rossiter, John R.
Format: Referensi
Language:Asing
Published: McGraw-Hill 1997
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id oai:lib.uajy.ac.id:0000025651
record_format oai_dc
spelling oai:lib.uajy.ac.id:00000256512000-02-17 00:00:00.000Advertising communications & promotion managementRossiter, John R.ADVERTISINGMcGraw-Hill1997Referensixvi, 640 p 23 cm659.1 Ros aISBN:0-07-114667-9Asinghttps://siquest.uajy.ac.id/description/0000025651
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Asing
topic ADVERTISING
spellingShingle ADVERTISING
Rossiter, John R.
Advertising communications & promotion management
description
format Referensi
author Rossiter, John R.
author_facet Rossiter, John R.
author_sort Rossiter, John R.
title Advertising communications & promotion management
title_short Advertising communications & promotion management
title_full Advertising communications & promotion management
title_fullStr Advertising communications & promotion management
title_full_unstemmed Advertising communications & promotion management
title_sort advertising communications & promotion management
physical xvi, 640 p 23 cm
publisher McGraw-Hill
publishDate 1997
callnumber-raw 659.1 Ros a
callnumber-search 659.1 Ros a
isbn ISBN:0-07-114667-9
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