Lehmann, D. R. (1998). Marketing research/Donald R. Lehman. Addison-Wesley.
Chicago Style (17th ed.) CitationLehmann, Donald R. Marketing Research/Donald R. Lehman. Addison-Wesley, 1998.
MLA (8th ed.) CitationLehmann, Donald R. Marketing Research/Donald R. Lehman. Addison-Wesley, 1998.
Warning: These citations may not always be 100% accurate.