APA (7th ed.) Citation

Lehmann, D. R. (1998). Marketing research/Donald R. Lehman. Addison-Wesley.

Chicago Style (17th ed.) Citation

Lehmann, Donald R. Marketing Research/Donald R. Lehman. Addison-Wesley, 1998.

MLA (8th ed.) Citation

Lehmann, Donald R. Marketing Research/Donald R. Lehman. Addison-Wesley, 1998.

Warning: These citations may not always be 100% accurate.