Strategic brand management: building, measuring, and managing brand equity

Saved in:

Bibliographic Details
Main Author:	Keller, Kevin Lane
Format:	Referensi
Language:	Asing
Published:	Prentice Hall 1998
Subjects:	BRAND NAME PRODUCTS-MANAGEMENT
Tags:	Add Tag No Tags, Be the first to tag this record!

PINJAM

id	oai:lib.uajy.ac.id:0000026947
record_format	oai_dc
spelling	oai:lib.uajy.ac.id:00000269472018-08-20 00:00:00.000Strategic brand management: building, measuring, and managing brand equityKeller, Kevin LaneKeller, Kevin LaneBRAND NAME PRODUCTS-MANAGEMENTPrentice Hall1998Referensixxv, 635 p. 26 cm658.827 Kel sISBN:0-13-120115-8Asinghttps://siquest.uajy.ac.id/description/0000026947
institution	Universitas Atma Jaya Yogyakarta
collection	Perpustakaan Yogyakarta
language	Asing
topic	BRAND NAME PRODUCTS-MANAGEMENT
spellingShingle	BRAND NAME PRODUCTS-MANAGEMENT Keller, Kevin Lane Keller, Kevin Lane Strategic brand management: building, measuring, and managing brand equity
description
format	Referensi
author	Keller, Kevin Lane Keller, Kevin Lane
author_facet	Keller, Kevin Lane Keller, Kevin Lane
author_sort	Keller, Kevin Lane
title	Strategic brand management: building, measuring, and managing brand equity
title_short	Strategic brand management: building, measuring, and managing brand equity
title_full	Strategic brand management: building, measuring, and managing brand equity
title_fullStr	Strategic brand management: building, measuring, and managing brand equity
title_full_unstemmed	Strategic brand management: building, measuring, and managing brand equity
title_sort	strategic brand management: building, measuring, and managing brand equity
physical	xxv, 635 p. 26 cm
publisher	Prentice Hall
publishDate	1998
callnumber-raw	658.827 Kel s
callnumber-search	658.827 Kel s
isbn	ISBN:0-13-120115-8
_version_	1740836498881642496

Similar Items