APA (7th ed.) Citation

(1992). Marketing Contemporary Concepts And Practice / William F. Schoell And Joseph P. Guiltinan. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Marketing Contemporary Concepts And Practice / William F. Schoell And Joseph P. Guiltinan. Allyn and Bacon, 1992.

MLA (8th ed.) Citation

Marketing Contemporary Concepts And Practice / William F. Schoell And Joseph P. Guiltinan. Allyn and Bacon, 1992.

Warning: These citations may not always be 100% accurate.