APA (7th ed.) Citation

(1993). Marketing Essentials Mastering Concepts And Practices / William F. Schoell; Joseph P. Guiltinan And Laura Valvatne. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Marketing Essentials Mastering Concepts And Practices / William F. Schoell; Joseph P. Guiltinan And Laura Valvatne. Allyn and Bacon, 1993.

MLA (8th ed.) Citation

Marketing Essentials Mastering Concepts And Practices / William F. Schoell; Joseph P. Guiltinan And Laura Valvatne. Allyn and Bacon, 1993.