(1993). Marketing Essentials Mastering Concepts And Practices / William F. Schoell; Joseph P. Guiltinan And Laura Valvatne. Allyn and Bacon.
Chicago Style (17th ed.) CitationMarketing Essentials Mastering Concepts And Practices / William F. Schoell; Joseph P. Guiltinan And Laura Valvatne. Allyn and Bacon, 1993.
MLA (8th ed.) CitationMarketing Essentials Mastering Concepts And Practices / William F. Schoell; Joseph P. Guiltinan And Laura Valvatne. Allyn and Bacon, 1993.
Warning: These citations may not always be 100% accurate.