Cita APA (7a ed.)

(1993). Marketing Essentials Mastering Concepts And Practices / William F. Schoell; Joseph P. Guiltinan And Laura Valvatne. Allyn and Bacon.

Cita Chicago Style (17a ed.)

Marketing Essentials Mastering Concepts And Practices / William F. Schoell; Joseph P. Guiltinan And Laura Valvatne. Allyn and Bacon, 1993.

Cita MLA (8a ed.)

Marketing Essentials Mastering Concepts And Practices / William F. Schoell; Joseph P. Guiltinan And Laura Valvatne. Allyn and Bacon, 1993.