APA (7th ed.) Citation

(1989). Direct Marketing Management / Mary Lou Roberts, Paul D. Berger. Prentice-Hall.

Chicago Style (17th ed.) Citation

Direct Marketing Management / Mary Lou Roberts, Paul D. Berger. Prentice-Hall, 1989.

MLA (8th ed.) Citation

Direct Marketing Management / Mary Lou Roberts, Paul D. Berger. Prentice-Hall, 1989.

Warning: These citations may not always be 100% accurate.